Monday, January 28, 2008

Ian's Natural Foods

Keep your eye on this dynamic, young company. They have switched their focus to kids. With antibiotic-free, gluten-free nuggets and chocolate chip buttons, they're poised to meet a big need. Their bright yellow packages and a new character (why an otter?) should convince kids that they provide "for me" food. And parents will show little price resistance.

Even their marketing director, Claire, is a human dynamo. She was a fellow-speaker at the Kids Marketing Mega Event.

I put my chips on this square.

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