Monday, January 28, 2008

Ian's Natural Foods

Keep your eye on this dynamic, young company. They have switched their focus to kids. With antibiotic-free, gluten-free nuggets and chocolate chip buttons, they're poised to meet a big need. Their bright yellow packages and a new character (why an otter?) should convince kids that they provide "for me" food. And parents will show little price resistance.

Even their marketing director, Claire, is a human dynamo. She was a fellow-speaker at the Kids Marketing Mega Event.

I put my chips on this square.

Sunday, January 13, 2008

Slice of Pie

This week, a new product caught my eye. A freezer package containing two slices of key lime pie. Nice!

Hot pie, no leftovers. A novel interpretation of the portion-pack trend.