Saturday, July 14, 2007

Apple Dippers slip into stores

As if to prove the previous post, Dominick's finer foods in Chicago has begun to offer a big platter of pre-sliced apples along with a little cup of dipping caramel. It super-sizes McDonald's little single-serve Apple Dippers.

Last Tuesday evening a group of six kids, ages 9-13, dove into the apples with gusto, even though their statistically favorite food, pizza, was in arm's reach. What a boon for a mom with a birthday party coming up!

A perfect example of a food trend launched by a restaurant that's followed closely in grocery (quite profitably, this time, without the help of a package goods company).

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