Monday, January 28, 2008
Ian's Natural Foods
Keep your eye on this dynamic, young company. They have switched their focus to kids. With antibiotic-free, gluten-free nuggets and chocolate chip buttons, they're poised to meet a big need. Their bright yellow packages and a new character (why an otter?) should convince kids that they provide "for me" food. And parents will show little price resistance.
Even their marketing director, Claire, is a human dynamo. She was a fellow-speaker at the Kids Marketing Mega Event.
I put my chips on this square.
Labels:
food allergies,
food trends,
gluten-free,
Ian's Natural Foods,
kids
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