With Brenda Barnes in the CEO spot at Sara Lee and Irene Rosenberg now running Kraft, Chicago boasts two respected women CEO's in the food world. Kraft has added a health and wellness program and limited food marketing to children, Sara Lee will be bringing out lots of new products next year.
They probably both love to shop at Target--which also represents their worst nightmare. It has brought its impeccable nose for trends into the exploding world of store brands. Witness the cover of today's circular --Archer Farm's brand BLUE Corn Tortilla Chips, Spinach and Artichokes Purses, High Protein Cinnamon Cereal.
Whatever can Mac & Cheese or Pound Cake do to keep up?
Sunday, October 14, 2007
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